“Do what you do, that is, apply yourself diligently to the work you have in hand, to perform it carefully and perfectly” – Mary Ward
In our role as communications leaders, our collective endeavours are to reach an audience that encircles the globe; to educate, inspire and engage our community, and to maintain a visible presence that emulates the spirit of Mary Ward and the Loreto values of freedom, justice, sincerity, verity and felicity.
The events of 2020 have guaranteed more news and information to be dispersed than any of us could have possibly foreseen, and while we acknowledge these adverse and challenging times, we find ourselves uplifted by the creative ways in which the Loreto network has come together to communicate the good. Zoom, Microsoft Teams, Skype, Facetime, TikTok, Google Learning, Webinars, YouTube… the range of platforms we have enthusiastically adopted to remain connected is remarkable.
This period has highlighted the central role communication plays in our relationships and places of work, across our social media channels, websites, and other platforms of distribution. From managing the flow of information to ensure accurate content delivery to formulating ways to elevate employee and student welfare; from circulating instructions, cheat sheets and valuable contacts, to delivering essential updates on the tools and services available to assist with our mental health, the pandemic has forced communication globally. Our lack of physical contact has sparked deeper conversation with one another, and common talking points (mostly around the pandemic!) have led us to re-connect with those who may have grown distant.
We have used this time to embrace our new social platforms. Our Loreto Ministries Twitter and LinkedIn accounts have been abuzz with tweets and posts celebrating the successes and activities of our schools, highlighting those in the field supporting those most in need, generating awareness around social justice issues, sharing international and educational news, and supporting wellbeing via spiritual and reflective material.
Our work with Loreto Vietnam across this period has been in a spirit of great collaboration, our mutual aspirations and concepts for advancing the Loreto Vietnam communications and marketing channels, present an exciting period of growth.
As we enter the second half of 2020, we continue to strive for further reach, increased visibility and greater awareness. To so many, “Loreto” symbolises quality education, leadership, oneness, justice, mission and empowerment. As communicators, we embrace the calling to spread this message far and wide.
Anna Turkington Manager, Communications & Marketing, Loreto Ministries